Before you book a call, watch this.
The revenue engine behind a business of one.
You never wanted an empire. You wanted your best work, your own name on the door, and a life that didn't ask permission. Then somewhere along the way it turned into a second job nobody warned you about: chasing leads, babysitting tools that don't talk to each other, posting into the void and wondering why.
This is the system that gives you the first job back. And it starts in The Unhustle Club, where the entire playbook is free.
Free 15-min call. Real diagnosis. No pitch.
Trusted by Experts, Institutions, Firms, and Global Stages Where Excellence Is the Standard
50K+
Experts Trained on LinkedIn Learning
1,000+
Expert Businesses Served
70+
Stages, Summits, and Podcasts
$600M+
in Career Revenue Impact
THE QUIET TRAP
You didn't build a hustle. So why does it feel like one?
Nobody warned you about this part. Your clients love you, so they send friends. Their friends love you, so you get busier. Busier means the outreach stops. And one day you look up, fully booked, completely fried, and still anxious about where next quarter comes from.
Here's the truth nobody selling you "freedom" will say out loud: going solo doesn't make a business calm. You're every department at once. Sales, delivery, marketing, billing, tech support, all of it living in your head, all of it depending on you having a good day. Calm isn't a size. Calm is a system. The way you've been running things got you here. It won't get you to steadier. Not until some of this stops depending on your energy.
01
YOU'VE BEEN BURNED, PROBABLY MORE THAN ONCE
A coach, an agency, a program that promised leads and delivered a login and a homework folder. You paid, you hoped, you ended up more behind and more cynical than when you started. Now every pitch sounds like the last one that let you down. That's not paranoia. That's pattern recognition.
02
YOU POST EVERY DAY AND HEAR CRICKETS
You did what they said. Show up, add value, be consistent. So you post, and post, and post, into a silence nobody explains. The worst part isn't that it's not working. It's that no one will tell you why. You're left guessing whether it's the algorithm, the message, or you.
03
YOU ONLY PROSPECT WHEN YOU'RE SCARED
You're so buried in delivery that you only look up when a client's about to wrap. And prospecting from fear, that apologetic, please-say-yes energy, never lands the way it needs to. You know it. They can feel it. The cycle keeps itself alive.
04
IT'S LONELY, AND NOBODY'S TELLING YOU THE TRUTH
No team. No one down the hall. No one to check your thinking against at two in the morning when the hard thing lands and there's nobody to hand it to. Just you, your calendar, a pipeline that went quiet, and a hundred people online happy to sell you the answer instead of just telling you what it is.
"The more I read or learn, the less I know. I've spent thousands of dollars without making a dime. I just need to see the path before I commit to walking it."
— Judith, Operations Consultant (and probably you, right now)
Free 15-min call. Real diagnosis. No pitch.
THE GAP NOBODY BUILT FOR
Tools leave you alone. Agencies leave you with nothing.
Look at what's actually out there for someone like you. On one side, cheap software: a login, a help center, good luck. On the other, agencies built for companies with sales teams, charging more per month than some of your clients pay per year, renting you a pipeline that vanishes the day you stop paying.
Nobody built for the business of one. The operator who's too established for a toy and too smart to rent what they should own.
So we did. We set up the system, hand you the keys, and stay in the room. And whether this is your scale-up season or your slow-down season, the engine flexes with you. Dial it up when you're hungry. Dial it down when life needs you home. Your business, on your terms, in every season.
Refuse to hustle.
CHOOSE YOUR LANE
Three ways in. It starts in the Club.
Same engine underneath, whether you run it yourself or we install it with you. It starts inside The Unhustle Club, where the playbook is free. From there, you choose your pace, and your pace can change. We'll tell you on the call what fits.
START IN THE CLUB
THE UNHUSTLE CLUB
BEST FOR
Solo operators who want the full playbook and a straight line to Luis whenever something's actually stuck.
YOUR INVESTMENT
Free. Invitation only. Yours the moment you're in.
OUR ROLE
The Revenue Recode™ Playbook which includes market research, your named method, offers, positioning. Plus live monthly teaching with Luis and a community of operators at your stage.
YOU WALK AWAY WITH
The Revenue Recode Playbook: market research, your named method, offers, positioning. Plus a direct line to Luis, record a real question anytime and he personally answers, and a monthly live built from the sharpest questions members actually asked.
BUILD IT TOGETHER
ACCELERATOR
BEST FOR
Members ready to build the whole system with Luis beside them, whenever they need him, not just at the start.
YOUR INVESTMENT
A three month minimum, then it continues for as long as you want in. Unlimited one on ones with Luis, on a calendar reserved just for Accelerator clients.
OUR ROLE
BOOKED, BUSY, and PAID set up for your practice, plus weekly advisory access. Your live deals, proposals, and campaigns get my eyes on them.
YOU WALK AWAY WITH
A revenue engine running for your practice, in your name, that nobody can take back. And the confidence to drive it.
RUN IT AUTONOMOUSLY
THE AGENT
BEST FOR
Operators whose groundwork is done and who want outbound running without touching it.
YOUR INVESTMENT
Almost none of your time. The engine sources, reaches, and books while you deliver.
OUR ROLE
The full outbound engine running on its own, email and LinkedIn together, qualified calls landing on your calendar.
YOU WALK AWAY WITH
The agency outcome without the agency retainer. Pipeline that fills while you do the work you love.
Not sure which fits? That's what the Alignment Call is for. We'll diagnose the right lane together, and there's zero shame in starting free.
Inside the club
The free one is not the thin one. Here is exactly what is waiting inside, and what it actually feels like to be a member.
ASK LUIS ANYTHING
A real answer to your real question
Something stuck? Record a question, video or voice, whenever it hits you. Luis personally answers every single one. Not a team inbox. Not a canned reply. Him, an actual human, looking at your actual situation.
THE PLAYBOOK
The complete Revenue Recode™ Playbook
The full groundwork. Where the real demand is for what you do, what to charge, how to sound like nobody else in your category. The same work Luis charged five thousand dollars to walk people through, plus the monthly lives and the vault. Yours the moment you are in.
MONTHLY LIVE
Office hours, not lectures
Once a month, Luis goes live and works through the sharpest questions members actually asked. No prepared lessons, no slides for the sake of slides. Real businesses, worked on in real time, and every replay stays in the Club.
THE ROOM
People building the same way you are
Solo operators who get it. No forced networking, no posting quotas, no performing. Just people who know exactly what it feels like when the whole business is you.
NO BLACK BOX
Here's what it looks like when the hard parts are handled
Most companies sell you a promise and a PDF. We'll show you the actual thing: the playbooks, the outreach, the delivery, the dashboards. Live. These aren't off-the-shelf tools we resell. They're the same ones running our own firm right now. In fact, if our outreach is how you found this page, you've already watched one of them work.
01
THE PLAYBOOK
Your complete revenue playbook in one place
Four playbooks loaded with blueprints and knowledge bases that train your AI and power your systems: market clarity, client acquisition, delivery, then operations. Not boring videos to watch, just a stack of tools that infuse your revenue operations with our expertise. The intelligence your systems actually run on, so the work sounds like you and runs without you.
02
BOOKED
The thing that fills your calendar without you
Outreach we sharpened over years of real campaigns and millions in closed revenue, now reaching the right buyers with the right message while you're heads-down with clients. LinkedIn dialed in, email running, qualified calls landing on your calendar without you lifting a finger. Books 10+ every month, like clockwork. It runs for our own firm every single day, which is probably how you found us.
03
BUSY
Delivery that doesn't fall apart when you scale
The repetitive work behind every client, standardized and handled. Onboarding that runs itself, workflows you don't rebuild from scratch, proprietary assets that do the heavy lifting. Every client gets your best work without you reinventing it each time. You do more with less of you, and nothing slips.
04
PAID
Your deals, dollars, and renewals. Always visible.
The number crunching you keep avoiding, done for you. Every deal, every stage, every dollar visible in real time. Billing that runs itself, renewals that trigger themselves, dashboards that tell you where you stand at a glance. You open one screen and know exactly where the money is. No more spreadsheet that lives in your Downloads folder.
Free 15-min call. Real diagnosis. No pitch.
THE SYSTEM
Four parts. This order. For a reason.
This is the engine that runs our own firm, sharpened over years and a thousand expert businesses, now installed in yours. Four parts, each one taking something hard off your plate for good: the strategy, the prospecting, the delivery, the numbers.
01
REVENUE RECODE™
First, we get the strategy right so everything else has something worth saying. We figure out who your best buyer actually is, what they're paying for right now, name your method, build your offers, and lock your positioning. By the end of week four, you stop guessing. The engine gets loaded with you, not a template.
02
BOOKED
The prospecting you've been avoiding? Handled. Your positioning becomes live campaigns: LinkedIn dialed in, email running, qualified calls landing on your calendar while you're doing client work. Plus a discovery call approach that feels like a strategy session and closes without convincing. You wake up to booked calls, not a cold pipeline.
03
BUSY
Delivery stops eating you alive. We sit with how you actually serve clients, turn it into standard onboarding, repeatable workflows, and proprietary assets, then wire the repetitive stuff to run without you. You do more with less of you. Every client gets your best work, and you stop rebuilding the wheel to give it to them.
04
PAID
The number crunching you keep putting off? It happens without you now. Real-time dashboards, billing that runs itself, renewals that trigger themselves. You open one screen and see exactly where the money is. Decisions made from real numbers, not gut feelings and 11pm spreadsheet sessions.
Each part builds on the one before it. You'll see left foot, right foot, and the walking gets easier.
INSIDE THE REVENUE RECODE™
Here's what happens before a single message goes out
Most advisors throw you into prospecting on day one with someone else's script. We build your strategy first. Then everything that runs afterward sounds like you on your sharpest day.
Phase 1
Demand Signal Method™
We run real market research on your buyers. You'll see exactly what they're searching for, paying for, and prioritizing right now. You stop guessing and start building on real signal.
Phase 2
Your Genius Method™
We extract your proprietary framework. The repeatable process buried inside your best client wins gets a name, a structure, and a visual that becomes your Trojan Horse into every room.
Phase 3
Offer Architecture Lab™
We build your tiered offers. Your method becomes packages with pricing anchored to ROI, not hours. You'll see exactly why six-figure contracts become logical, not aspirational.
Phase 4
Positioning Clarity Lab™
We lock your positioning and messaging. Crystal-clear messaging by buyer persona. Objection handling that sounds like authority. You walk into every conversation knowing exactly who you are, what you solve, and what it's worth.
The full groundwork. Where the real demand is for what you do, what to charge, how to sound like nobody else in your category. The groundwork most firms charge five figures to build. Yours the moment you are in.
SEE THE NUMBERS
Run your numbers. See what you're leaving on the table.
One client ran this and saw a half-million-dollar business on screen for the first time. Her first reaction wasn't excitement. It was: "Why did I wait this long?" Put your numbers in. See what's possible when your positioning, pricing, and pipeline are working together. This is the kind of clarity we build inside the Club.
Free 15-min call. Real diagnosis. No pitch.
REAL PEOPLE. REAL RESULTS.
Most of them tried to talk themselves out of it. Now they're winning.
Different industries. Different starting points. Same engine underneath. Same outcome: revenue that runs while they do the work they love.
Vivian Peng
Before:
Brilliant creative technologist with credits from Doctors Without Borders, the WHO, and the Rockefeller Foundation. No named method. No structured offers. Pricing that didn't match her caliber.
After:
→ Built The Storycraft Method™, a proprietary four-phase framework
→ Repositioned from freelance producer to strategic creative partner with three tiered offers
→ Walked out a standalone founder with buyer personas, battle cards, and retainer structures for recurring revenue
"I walked in as a co-founder. I walked out as a founder with a method, a market, and a plan."
Dr. Jessica Arrendol-Kiely
Before:
World-class research, real results, zero clarity on how to sell it to the buyers who needed it most. She was speaking the wrong language for the room she wanted to be in.
After:
→ Turned her research into a signature framework executives could actually buy
→ Landed B2B corporate contracts, speaking engagements, and published thought leadership
→ Built a real firm around workplace well-being
"Luis helped me translate my research into a business model executives actually buy."
Christal Allen
Before:
Certified, credible, and completely stuck on how to charge what the work was actually worth. Every sales conversation felt like she was apologizing for her prices.
After:
→ Built a high-ticket offer suite grounded in her psychology expertise
→ Repositioned for executive and organizational buyers
→ Consistently hits five-figure months with repeat contracts and referrals that come from a place of strength, not need
"I finally stopped winging it and started winning big."
Christina Lenkowski
Before:
Deep in delivery, great at the work, no time to build anything underneath it. The business ran entirely on her energy, and that's a fragile model that one bad month can break.
After:
→ Built the systems, built the team, scaled to 500+ client placements and millions of downloads
→ The business now runs like a studio, with or without her in every room every day
"Now, my business runs like a studio, and every client success compounds."
Shanita Liu
Before:
Brilliant coach. No framework to sell. No system to scale. Spending more time figuring out the business than doing the actual work she was great at.
After:
→ Built her Brave Leadership Framework™ from scratch and packaged it into a B2B offer
→ Went from one-on-one sessions to enterprise contracts
→ TEDx stage. Award-winning book. Corporate clients who came to her.
"That foundation gave me the freedom to build something sustainable and brave."
Genia Stephen
Before:
A decade of expertise, a top-ranking podcast, and a B2C model that had hit its ceiling. She knew B2B was the move, she just needed a bridge.
After:
→ In one strategy session, we repositioned her framework for corporate buyers
→ She walked out, pitched it, and closed her first five-figure corporate contract the same week
"That one session changed everything. The right strategy activates what you already have."
Judith DeCosta
Before:
Deep Bay Street law firm operational expertise. World-class delivery. But no branded methodology, no outbound system, and no infrastructure to consistently attract and close the clients who needed her most.
After:
→ Built the O.R.I.O.N. Operating System™, her proprietary branded methodology
→ Installed a complete outbound playbook, sales assets, and client acquisition funnel
→ Walked into the market with the clarity to own any room, knowing exactly what to say, who to target, and how to sell
“He gave me the tools and I walked in with my expertise, and walked out with an engine.”
Your Transformation Belongs Here
Because you didn't build an elite practice just to trap yourself inside it. Let's wire your genius into a system that breathes.
Free 15-min call. Real diagnosis. No pitch.
THE PERSON BEHIND THE SYSTEM
I don't guess. I run the numbers. Then I build around them.
Most coaches hand you a framework and wish you luck. Most tools hand you a login and a help center. I do neither, because I've been on the receiving end of both and I know exactly how alone they leave you. I hand you a running engine and I stay in the room while it runs.
I spent twenty years building revenue engines inside major tech companies. Not presenting theories. Building the actual machinery that drove $600M+ in results across sales teams, markets, and product lines. That number isn't a marketing stat. It's a career built in rooms most people never get into.
Then I built a business of one, on purpose. My life has constraints that don't move. I have dependents that really need me to be available, and I don't get to out-hustle a slow month. So every system inside BOOKED, BUSY, and PAID was built for my own firm first, pressure-tested on my own revenue, in my own seasons, before it ever touched a client's business. When we work together, you're not getting a product I resell. You're getting the engine that runs my firm, configured for yours, with the person who built it looking at your numbers.
And if the tech side of your business has always felt like a language you were supposed to already speak, that ends here. I translate the data into a plain picture of where revenue is leaking and what to do about it. You don't need to become a spreadsheet person. You just need to trust what we build together.
Former Revenue Leader at LinkedIn, Google, Uber, Tesla
LinkedIn Learning Instructor, 50,000+ Professionals Trained
$600M+ in Career Revenue Impact
70+ Stages, Summits, and Podcast Features
AI Tech Startup Advisory Board Member
Fractional Chief Revenue Officer
Is this you?
Read both lists. You'll know right away if The Club is where you belong.
This is built for you if:
You're a consultant, fractional exec, or coach, and the business is you.
You're doing real revenue, or building steadily toward it, mostly on referrals.
You've got contractors maybe, but no sales team and no plans for one.
You want leverage, not headcount. A system, not a staff.
Some seasons you want to grow. Some seasons you need to breathe. You want a business that can do both.
This isn't for you if:
You're pre-revenue and still finding your footing. (Genuinely rooting for you. Come back when there's traction.)
You've got a sales team and a revenue operation. You need different tools than these.
You want someone to run your entire business while you watch. We hand you keys. We don't drive your car.
You're looking for a magic button. The engine is real, and it runs on real groundwork.
If the first list felt like someone read your journal, the call is fifteen minutes and the room is free.
WHAT HAPPENS NEXT
Not here to close you. Just here to be useful.
This is not a sales pitch with a "strategy session" sticker on it. Here's exactly what happens on that 15-minute call with me, before you book it.
01
I LOOK FOR THE REAL BLOCKADE.
Not "I need more clients." Everyone says that. I'm listening for the thing underneath it. The pattern that's kept you from solving this already.
02
I AUDIT YOUR CURRENT ACQUISITION.
Where deals are stalling, where time is bleeding, where revenue is quietly walking out the door.
03
I MAP YOUR NEXT 90 DAYS.
Actual moves. Actual order. Specific enough to start the same day. You'll leave with a plan that makes sense whether you work with me or not.
YOU'LL LEAVE WITH:
→ A specific diagnosis. Not vague. Not motivational. Specific.
→ A prioritized roadmap for your next quarter you could use the same day
→ An honest answer about whether this is right for you. And if it's not, I'll tell you. I'd rather lose the deal than set you up to struggle.
COMMON QUESTIONS
Straight Answers. No Runaround.
What if I don't want to grow a big business?
Then don't. That's the point. This system isn't a growth treadmill, it's control. Some members use it to scale toward seven figures. Others use it to keep a calm, steady six-figure practice running on fewer hours so they can be present for the rest of their life. The engine dials up and dials down. You decide what season you're in. We just make sure the pipeline doesn't die while you live your life.
How is this different from anything else I've tried?
Coaches give you homework. Tools give you a login. Agencies rent you a pipeline that disappears when you stop paying. This is different: we call it Software With a Service, and it means the engine that fills your calendar, carries your delivery, and reports your numbers comes with the strategists who built it. Your Revenue Recode™ up front so the engine carries your thinking. Hands-on configuration so it fits your practice. A strategist in the room the whole way. Nothing gets handed to you to figure out alone.
What does the Alignment Call actually look like?
15 minutes. I'll ask you about your current revenue situation, where deals are stalling, and what you've already tried. You'll leave with a specific diagnosis and a 90-day roadmap you can use whether you work with us or not. No pitch. No pressure. If it's not the right fit, I'll tell you directly.
I've been burned before by people that promised results. Why should I trust this one?
That's the most common thing I hear, and it's a fair question. Here's the difference: you've probably already seen this work. If our outreach is how you found this page, BOOKED booked you. The engine we install for clients is the same one running our firm right now. And within the first 30 days, you'll have a validated positioning strategy, a named method, and a tiered offer suite backed by real market intelligence. You'll know it's working because you'll see the assets in your hands. Not a theory. Your actual business, rebuilt.
How long before I see results?
Most clients have their Revenue Recode™ complete within the first 30 days: validated positioning, a named framework, tiered offers, and market intelligence. By day 60, BOOKED is live and your pipeline is filling. By day 90, the whole engine is running: calendar, delivery, and reporting. Some clients book their first new call within two weeks of outbound going live. But sustainable results come from the full build, not shortcuts.
What's the time commitment?
Depends on your lane. Accelerator clients plan for 3 to 5 hours per week during the 90-day build: live Advisory Hours, implementation time, and submitting work for feedback. After the build, the engine runs with minimal weekly maintenance. The whole point is that the hard parts stop depending on your hours.
Do I need to be technical?
No. That's the entire point. We configure everything together: the outreach, the pipeline, the booking, the delivery workflows, the dashboards. If you can send an email and use LinkedIn, you can run this.
What if I'm not sure I'm ready?
That's exactly what the Alignment Call is for. Bring your real situation. I'll give you an honest assessment. If the timing isn't right or the fit isn't there, I'll tell you. I'd rather lose the deal than set you up to struggle. That's not a line. That's how I run my business.
READY?
Ready to See the Path Before You Walk It?
You never wanted an empire. You wanted your work, your name, your life. Book the call. Bring your real situation. Leave with a real diagnosis and a decision you feel good about either way.