Before you book a call, watch this.
The revenue engine behind expert-lead firms.
You never wanted an empire. You wanted your best work, your own name on the door, and a life that didn't ask permission. Then somewhere along the way it turned into a second job nobody warned you about: chasing leads, babysitting tools that don't talk to each other, posting into the void and wondering why.
This is the system that gives you the first job back. And if a message from our team is how you got here, you've already watched the first engine do its job.
It starts in The Unhustle Club, where the entire playbook is free.
15 minutes. You'll know if this is your room. No pitch.
Every number above came from our own campaign, on our own calendar, before any of it touched a client's business. The engine you're reading about is the one we live on.
Trusted by Experts, Institutions, Firms, and Global Stages Where Excellence Is the Standard
50K+
Experts Trained on LinkedIn Learning
1,000+
Expert Businesses Served
70+
Stages, Summits, and Podcasts
$600M+
in Career Revenue Impact
THE QUIET TRAP
You didn't build a hustle. So why does it feel like one?
Nobody warned you about this part. Your clients love you, so they send friends. Their friends love you, so you get busier. Busier means the outreach stops. And one day you look up, fully booked, completely fried, and still anxious about where next quarter comes from.
Here's the truth nobody selling you "freedom" will say out loud: going independent doesn't make a business calm. Every deal still runs through you. Sales, delivery, marketing, billing, tech support, all of it living in your head, all of it depending on you having a good day. Calm isn't a size. Calm is a system. The way you've been running things got you here. It won't get you to steadier. Not until some of this stops depending on your energy.
01
YOU'VE BEEN BURNED, PROBABLY MORE THAN ONCE
A coach, an agency, a course that promised leads and delivered a login and a homework folder. You paid, you hoped, you ended up more behind and more cynical than when you started. Now every pitch sounds like the last one that let you down. That's not paranoia. That's pattern recognition.
02
YOU POST EVERY DAY AND HEAR CRICKETS
You did what they said. Show up, add value, be consistent. So you post, and post, and post, into a silence nobody explains. The worst part isn't that it's not working. It's that no one will tell you why. You're left guessing whether it's the platform, the message, or you.
03
YOU ONLY PROSPECT WHEN YOU'RE SCARED
You're so buried in delivery that you only look up when a client's about to wrap. And prospecting from fear, that apologetic, please-say-yes energy, never lands the way it needs to. You know it. They can feel it. The cycle keeps itself alive.
04
YOU'RE CARRYING ALL OF IT, WITH NO ONE TO CHECK IT AGAINST
Even with a team, nobody down the hall closes like you. No one to run the hard call past at two in the morning when it lands and there's nobody to hand it to. Just you, your calendar, a pipeline that went quiet, and a hundred people online happy to sell you the answer instead of just telling you what it is.
"The more I read or learn, the less I know. I've spent thousands of dollars without making a dime. I just need to see the path before I commit to walking it."
Judith, Operations Consultant (and probably you, right now)
15 minutes. You'll know if this is your room. No pitch.
THE GAP NOBODY BUILT FOR
Tools leave you stuck. Agencies leave you confused.
Look at what's actually out there for someone like you. On one side, cheap software: a login, a help center, good luck. On the other, agencies built for companies with sales teams, charging more per month than some of your clients pay per year, renting you a pipeline that vanishes the day you stop paying.
Nobody built for the expert-lead firm. The operator who's too established for a toy and too smart to rent what they should own.
So we did. We set up the engine, hand you the keys, and stay in the room. And whether this is your scale-up season or your slow-down season, the engine flexes with you. Dial it up when you're hungry. Dial it down when life needs you home. Your business, on your terms, in every season.
Refuse to hustle.
CHOOSE YOUR LANE
Three ways in. It starts in the Club.
Same engine underneath, whether you run it yourself, build it with us, or hand us the keys. It starts inside The Unhustle Club, where the playbook is free. From there, you choose your pace, and your pace can change. We'll tell you on the call what fits.
START IN THE CLUB
THE UNHUSTLE CLUB
BEST FOR
Experts who want the full playbook and a straight line to Luis whenever something's actually stuck.
YOUR INVESTMENT
Free. Invitation only. Yours the moment you're in.
OUR ROLE
Luis personally answers every question you record. Our team runs the monthly live and keeps the room worth being in.
YOU WALK AWAY WITH
The complete Revenue Recode™ Playbook: real market research, your named method, your offers, your positioning. Plus every replay, and people at your stage who get it.
BUILD IT TOGETHER
ACCELERATOR
BEST FOR
Members ready to build the whole system with Luis beside them, whenever they need him, not just at the start.
YOUR INVESTMENT
A three month minimum, then it continues for as long as you want in. Unlimited one on ones with Luis, on a calendar reserved just for Accelerator clients.
OUR ROLE
BOOKED, BUSY, and PAID set up for your practice, with our eyes on your live deals, proposals, and campaigns the whole way.
YOU WALK AWAY WITH
A revenue engine running for your practice, in your name, that nobody can take back. And the confidence to drive it.
RUN IT WITHOUT YOU
BOOKED, DONE FOR YOU
BEST FOR
Operators whose groundwork is done and who want outbound running without touching it.
YOUR INVESTMENT
Almost none of your time. Our team sources, reaches, and books while you deliver.
OUR ROLE
The full outbound engine, email and LinkedIn together, run by us, with qualified calls landing on your calendar.
YOU WALK AWAY WITH
The agency outcome without the agency retainer. Pipeline that fills while you do the work you love.
Not sure which fits? That's what the Alignment Call is for. We'll diagnose the right lane together, and there's zero shame in starting free.
Inside The Club
The free one is not the thin one. Here is exactly what is waiting inside, and what it actually feels like to be a member.
ASK LUIS ANYTHING
A real answer to your real question
Something stuck? Record a question, video or voice, whenever it hits you. Luis personally answers every single one. Not a team inbox. Not a canned reply. Him, an actual human, looking at your actual situation.
THE PLAYBOOK
The complete Revenue Recode™ Playbook
The full groundwork. Where the real demand is for what you do, what to charge, how to sound like nobody else in your category. The same groundwork most firms charge five figures to build, and the same one every Accelerator client starts on. Yours the moment you are in.
MONTHLY LIVE
Office hours, not lectures
Once a month, Luis goes live and works through the sharpest questions members actually asked. No prepared lessons, no slides for the sake of slides. Real businesses, worked on in real time, and every replay stays in the Club.
THE ROOM
People building the same way you are
Founders who get it. No forced networking, no posting quotas, no performing. Just people who know exactly what it feels like when the whole business is you.
Here's what it looks like when the hard parts are handled
Most companies sell you a promise and a PDF. We'll show you the actual thing: the playbook, the outreach, the delivery, the dashboards. Live. These aren't off-the-shelf tools we resell. They're the same ones running our own firm right now. In fact, if our outreach is how you found this page, you've already watched one of them work.
Pick what you sell. Then draw your engine, one part at a time.
Revenue Recode™
Revenue Recode™
Before a single message goes out, we get the thinking right. Who your best buyer actually is, what they're paying for right now, what to call the thing you do, and what to charge for it. The engine gets loaded with you, not a script.
- Demand Signal Method™
- Your Genius Method™
- Offer Architecture Lab™
- Positioning Clarity Lab™
BOOKED
- View profile
- Like post
- Connection request
- Send email
- Reply
- Book meeting
BOOKED
Outreach we sharpened over years of real campaigns, reaching the right buyers with the right message while you're heads-down with clients. On our own campaign, the first booked call landed in 11 days. It's probably how you found us.
- LinkedIn outreach
- Outbound email
- Calendar choreography
BUSY
BUSY
The repetitive work behind every client, standardized and handled. Onboarding that runs itself, workflows you don't rebuild from scratch, proprietary assets that do the heavy lifting. You do more with less of you, and nothing slips.
- Standardized onboarding
- Repeatable delivery workflows
- Proprietary assets and handbooks
PAID
PAID
The number crunching you keep avoiding, done for you. Every deal, every stage, every dollar visible in real time. Billing that runs itself, renewals that trigger themselves. No more spreadsheet that lives in your Downloads folder.
- Real-time revenue dashboards
- Invoicing and renewals
- Performance tracking
Drawn for a fractional CFO
We crawl, then walk, then run. Each engine starts when the one before it is standing, and each one takes something off your plate for good.
SEE THE NUMBERS
Run your numbers. See what you're leaving on the table.
One client ran this and saw a half-million-dollar business on screen for the first time. Her first reaction wasn't excitement. It was: "Why did I wait this long?" Put your numbers in. See what's possible when your positioning, pricing, and pipeline are working together. This is the kind of clarity we build inside the Club.
15 minutes. You'll know if this is your room. No pitch.
REAL PEOPLE. REAL RESULTS.
Most of them tried to talk themselves out of it. Now they're winning.
Different industries. Different starting points. Same engine underneath. Same outcome: revenue that runs while they do the work they love.
Vivian Peng
Before:
Brilliant creative technologist with credits from Doctors Without Borders, the WHO, and the Rockefeller Foundation. No named method. No structured offers. Pricing that didn't match her caliber.
After:
→ Built The Storycraft Method™, a proprietary four-phase framework
→ Repositioned from freelance producer to strategic creative partner with three tiered offers
→ Walked out a standalone founder with buyer personas, battle cards, and retainer structures for recurring revenue
"I walked in as a co-founder. I walked out as a founder with a method, a market, and a plan."
Dr. Jessica Arrendol-Kiely
Before:
World-class research, real results, zero clarity on how to sell it to the buyers who needed it most. She was speaking the wrong language for the room she wanted to be in.
After:
→ Turned her research into a signature framework executives could actually buy
→ Landed B2B corporate contracts, speaking engagements, and published thought leadership
→ Built a real firm around workplace well-being
"Luis helped me translate my research into a business model executives actually buy."
Christal Allen
Before:
Certified, credible, and completely stuck on how to charge what the work was actually worth. Every sales conversation felt like she was apologizing for her prices.
After:
→ Built a high-ticket offer suite grounded in her psychology expertise
→ Repositioned for executive and organizational buyers
→ Consistently hits five-figure months with repeat contracts and referrals that come from a place of strength, not need
"I finally stopped winging it and started winning big."
Christina Lenkowski
Before:
Deep in delivery, great at the work, no time to build anything underneath it. The business ran entirely on her energy, and that's a fragile model that one bad month can break.
After:
→ Built the systems, built the team, scaled to 500+ client placements and millions of downloads
→ The business now runs like a studio, with or without her in every room every day
"Now, my business runs like a studio, and every client success compounds."
Shanita Liu
Before:
Brilliant coach. No framework to sell. No system to scale. Spending more time figuring out the business than doing the actual work she was great at.
After:
→ Built her Brave Leadership Framework™ from scratch and packaged it into a B2B offer
→ Went from one-on-one sessions to enterprise contracts
→ TEDx stage. Award-winning book. Corporate clients who came to her.
"That foundation gave me the freedom to build something sustainable and brave."
Genia Stephen
Before:
A decade of expertise, a top-ranking podcast, and a B2C model that had hit its ceiling. She knew B2B was the move, she just needed a bridge.
After:
→ In one strategy session, we repositioned her framework for corporate buyers
→ She walked out, pitched it, and closed her first five-figure corporate contract the same week
"That one session changed everything. The right strategy activates what you already have."
Judith DeCosta
Before:
Deep Bay Street law firm operational expertise. World-class delivery. But no named method, no outbound engine, and no engine to consistently attract and close the clients who needed her most.
After:
→ Built the O.R.I.O.N. Operating System™, her proprietary named method
→ Installed a complete outbound engine, sales assets, and client acquisition funnel
→ Walked into the market with the clarity to own any room, knowing exactly what to say, who to target, and how to sell
“He gave me the tools and I walked in with my expertise, and walked out with an engine.”
Your Transformation Belongs Here
Because you didn't build an elite practice just to trap yourself inside it. Let's wire your genius into a system that breathes.
15 minutes. You'll know if this is your room. No pitch.
THE PERSON BEHIND THE SYSTEM
I don't guess. I run the numbers. Then I build around them.
Most coaches hand you a framework and wish you luck. Most tools hand you a login and a help center. I do neither, because I've been on the receiving end of both and I know exactly how alone they leave you. I hand you a running engine and I stay in the room while it runs.
I spent 20+ years building revenue engines inside major tech companies. Not presenting theories. Building the actual machinery that drove $600M+ in results across sales teams, markets, and product lines. That number isn't a marketing stat. It's a career built in rooms most people never get into.
Then I built a business of one, on purpose. My life has constraints that don't move. I have dependents that really need me to be available, and I don't get to out-hustle a slow month. So every system inside BOOKED, BUSY, and PAID was built for my own firm first, pressure-tested on my own revenue, in my own seasons, before it ever touched a client's business. When we work together, you're not getting a product I resell. You're getting the engine that runs my firm, configured for yours, with the person who built it looking at your numbers.
And if the tech side of your business has always felt like a language you were supposed to already speak, that ends here. I translate the data into a plain picture of where revenue is leaking and what to do about it. You don't need to become a spreadsheet person. You just need to trust what we build together.
Former Revenue Leader at LinkedIn, Google, Uber, Tesla
LinkedIn Learning Instructor, 50,000+ Professionals Trained
$600M+ in Career Revenue Impact
70+ Stages, Summits, and Podcast Features
AI Tech Startup Advisory Board Member
Fractional Chief Revenue Officer
Is this you?
Read both lists. You'll know right away if The Club is where you belong.
This is built for you if:
You're a consultant, fractional exec, or coach, and the business still runs through you.
You're doing real revenue, or building steadily toward it, mostly on referrals.
You've got contractors maybe, but you're still the one closing every deal.
You want leverage, not headcount. A system, not a staff.
Some seasons you want to grow. Some seasons you need to breathe. You want a business that can do both.
This isn't for you if:
You're pre-revenue and still finding your footing. (Genuinely rooting for you. Come back when there's traction.)
You've got a sales team and a revenue operation. You need different tools than these.
You want someone to run your entire business while you watch. We'll run your outbound. We won't run your practice.
You're looking for a magic button. The engine is real, and it runs on real groundwork.
If the first list felt like someone read your journal, the call is fifteen minutes and the room is free.
WHAT HAPPENS NEXT
Not here to close you. Just here to be useful.
This is not a sales pitch with a "strategy session" sticker on it. Bring the messy version of your situation: where you're stuck, what you've tried, what the numbers actually look like. Here's exactly what happens on those 15 minutes, before you book it.
01
WE HEAR THE REAL SITUATION.
What you do, who you do it for, where revenue comes from today, and what you've already tried. Not "I need more clients." Everyone says that. We're listening for the thing underneath it.
02
WE TELL YOU STRAIGHT WHETHER THIS IS YOUR ROOM.
No pitch, no pressure, no follow-up sequence. By minute 14 we'll both know if the next step is a "hell yes" or a "not right now." Either one is fine, and you'll leave with a straight answer instead of a maybe.
03
IF IT FITS, YOU'RE IN THE CLUB BEFORE YOU HANG UP.
The playbook, the monthly live, the room, and a direct line to Luis. Yours that day. And where the fit is clear, we'll open up time with Luis to go deeper. Not everyone gets that. That's the point.
YOU'LL LEAVE WITH:
→ A straight answer about whether this is right for you. And if it's not, we'll tell you. We'd rather lose the deal than set you up to struggle.
→ An invitation into the Club if it fits, with the full playbook waiting when you log in.
→ A clear next step, whether that's the Club, building with us, or handing us the keys.
COMMON QUESTIONS
Straight Answers. No Runaround.
What if I don't want to grow a big business?
Then don't. That's the point. This system isn't a growth treadmill, it's control. Some members use it to scale toward seven figures. Others use it to keep a calm, steady six-figure practice running on fewer hours so they can be present for the rest of their life. The engine dials up and dials down. You decide what season you're in. We just make sure the pipeline doesn't die while you live your life.
How is this different from anything else I've tried?
Coaches give you homework. Tools give you a login. Agencies rent you a pipeline that disappears when you stop paying. This is an engine that comes with the people who built it. Your Revenue Recode™ up front so the engine carries your thinking. Hands-on setup so it fits your practice. Our team in the room the whole way. Nothing gets handed to you to figure out alone.
What does the Alignment Call actually look like?
15 minutes with our team. No pitch. Bring the messy version of your situation: where you're stuck, what you've tried, what the numbers actually look like. We'll tell you straight whether this is your room. By minute 14 we'll both know if the next step is a "hell yes" or a "not right now," and either one is fine. If it's a yes, you're in the Club before you hang up, and where the fit is clear, we'll set up time with Luis to go deeper.
I've been burned before by people that promised results. Why should I trust this one?
That's the most common thing we hear, and it's a fair question. Here's the difference: you've probably already seen this work. If our outreach is how you found this page, BOOKED booked you. The engine we install for clients is the same one running our firm right now, and the numbers at the top of this page are ours. And within the first 30 days, you'll have a validated positioning strategy, a named method, and a tiered offer suite backed by real market intelligence. You'll know it's working because you'll see the assets in your hands. Not a theory. Your actual business, rebuilt.
How long before I see results?
The groundwork comes first, and it's visible fast. Most clients have their Revenue Recode™ complete within the first 30 days: validated positioning, a named method, tiered offers, and market intelligence you can hold in your hands. Once outbound goes live, it moves. On our own campaign, the first booked call landed in 11 days, and the booking rate tripled between month one and month three. Your numbers will be your numbers, but the pattern is the same: the sooner the groundwork is right, the sooner the calendar starts filling on its own.
What's the time commitment?
Depends on your lane. In the Club, it's whatever you put in. In the Accelerator, there's a three month minimum, and you'll spend the most time early, in one on ones with Luis and in building the pieces with us. After that, the engine runs with minimal weekly attention. If you hand us the keys with BOOKED, it's almost none of your time at all. The whole point is that the hard parts stop depending on your hours.
Do I need to be technical?
No. That's the entire point. We set everything up with you: the outreach, the pipeline, the booking, the delivery workflows, the dashboards. If you can send an email and use LinkedIn, you can run this.
What if I'm not sure I'm ready?
That's exactly what the Alignment Call is for. Bring your real situation. You'll get an honest read. If the timing isn't right or the fit isn't there, we'll tell you. We'd rather lose the deal than set you up to struggle. That's not a line. That's how we run our business.
READY?
Ready to See the Path Before You Walk It?
You never wanted an empire. You wanted your work, your name, your life. Book the call. Bring your real situation. Leave with a straight answer and a decision you feel good about either way.